General Mills accelerates cereal and snack bars strategy to keep COVID-driven development

Jeff Harmening, General Mills’ CEO and president, unveiled the conglomerate’s new Accelerate method at the Customer Analyst Group of New York conference held previously this week (16 February).

Relentlessly Innovating by producing brand-new services to real consumer issues, leveraging higher speed to market on core platform development and discovering new locations of growth through experimentation and in-market learning.

Driving value

General Mills– which created net sales of $176 bn in FY2020– is banking on Accelerate to result in a long-lasting organic sales growth of 2%to 3%, and mid- to high-single-digit adjusted incomes per share development in constant currencies.